The idea for diveselector.com can be compared to the car safety rating systems which uses stars to instantly show how safe a car is.
Just imagine you are going to buy a car and you can choose between a very similar BMW and Mercedes, they both look great, they are both fast and they are similarly priced. However from the looks and the test drive you don't know which car is safest, for that you need the crash test ratings.
If one car has 1 star and is declared very unsafe while the other has 5 stars and is declared very safe which one would you choose? The safe car of course!
So if the company with the unsafe car wants to stay in business they will need to improve their car. This is of course exactly what has happened and through competition between companies cars are now much safer than in the past.
So Now imagine you are choosing between two diving destinations both of which are too far away to travel to without spending a lot of money. You can't compare the two destinations yourself and the advertisements for both destinations claim the destinations are amazing, show great pictures and include statements from other divers proclaiming how much they loved the destination! Which destination would you choose?
Well if with ratings you know that at one location you are very sure that you will see sharks, manta rays and big fish and at the other destination the chance is very low where do you go? I think the choice is obvious!
With ratings you don’t need to be a car mechanic or a marine ecologist to know which car or destination is the best, someone else has done the work for you!
So when divers can use ratings to demand the best then diving destinations can compete fairly based on the quality of their marine life instead of the size of their advertising budget. This will result in diving destinations investing more in marine life protection, diving related businesses putting more political pressure on politicians to ensure that marine protection is effective and giving destinations whose marine life improves the ability to advertise this fact by receiving higher ratings creating a cycle of competition between destinations.
Therefore with diveselector.com we want to provide those ratings so that we as divers can use our consumer power to stimulate marine life protection. But first we need divers like you and me to continue to fill out surveys so that we have the necessary information to rate all the different diving destinations around the world in a consistent and fair manner.
I hope you will continue to support diveselector.com and the idea behind it by continuing to fill out surveys and by asking other divers to do the same.
MSc marine ecology / marine resource management